#brnotruestory

Audiovisual production for a promotional campaign for the city of Brno, overseen by the communications agency Aetna and produced by studio Street Dog. The campaign presented Brno as an original and vibrant city through the authentic stories of its residents, entrepreneurs and artists. The project comprised a series of 18 videos (3 × 60 seconds, 15 × 15 seconds) and 15 animated gifs illustrating the atmosphere of the city, selected places and the everyday life of its community.

Among the highlights was a controversial clip featuring singer Mucha dressed in a traditional Moravian folk costume, rollerblading down a torn-up Brno street singing her own melody 'Brno stinks'. The campaign won a Gold Effie in the Public Administration Campaigns category in 2019.